Lifestyle
Swipe up to read →
We've been telling ourselves a story about the surprising comeback of long-form reading in the tiktok era that no longer matches the data. Time to update.
The shift began quietly. A handful of teams, working in parallel and mostly unaware of each other, arrived at similar conclusions: the old approach optimized for a constraint that no longer binds. Hardware got cheaper. Models got smaller.…
Skeptics will point out — correctly — that we've seen similar inflection-point claims fizzle. The honest answer is that you don't need certainty to act, just better expected value. The downside of moving too early in this category is…
If you talk to the practitioners actually shipping in this space, they sound notably less excited and notably more confident than the hype cycle suggests. That contrast — quieter, more grounded enthusiasm — is usually the signal you want.…
The teams that will look smart in eighteen months aren't necessarily the ones with the strongest opinions today — they're the ones running the cheapest experiments now.
We've been telling ourselves a story about the surprising comeback of long-form reading in the tiktok era that no longer matches the data.…