Business

The Quiet Resurgence of Brick-and-Mortar (Yes, Really)

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If you only have ten minutes to understand the quiet resurgence of brick-and-mortar (yes, really) this week, here's the version that actually matters.

What's changing

The shift began quietly. A handful of teams, working in parallel and mostly unaware of each other, arrived at similar conclusions: the old approach optimized for a constraint that no longer binds. Hardware got cheaper. Models got smaller.…

Why it matters

Three quiet trends are converging: cheaper compute, better tooling, and a new generation of operators who grew up with these tools as defaults. Each was a slow burn on its own. Together they compound, and that compounding is what most…

What to do about it

Three quiet trends are converging: cheaper compute, better tooling, and a new generation of operators who grew up with these tools as defaults. Each was a slow burn on its own. Together they compound, and that compounding is what most…

The takeaway

The biggest mistake will be treating this as a tooling question when it's actually a strategy question. Tools change. The underlying shift in customer expectations is what compounds.

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If you only have ten minutes to understand the quiet resurgence of brick-and-mortar (yes, really) this week, here's the version that…

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